How to Add User-defined variables
After installing Google Tag Manager for your Magento 2 store, now time to add User-defined variables into GTM.
We prepare User-defined variables for next step: Configure Google Analytics eCommerce Tracking.
User-defined variables
Mageplaza GTM adds dataLayer information for Product Page, Category, Checkout page, and Checkout Success Page. Let's take aVery popularHow to Setup Google Analytics Ecommerce Tracking
In this guide, we will show to add a Google Universal Analytics (include eCommerce Tracking).
Before doing this step, make sure you have added user-defined variables.
In your Google Tag Manager Workspace go to Tags, click New to add a new Tag.
Try Google Analytics extension
Step 1: SePopularGoogle Tag Manager User Guide
Google Tag Manager
Overview
How to know the increase in traffic of a website every week? What is the conversion rate of turning visitors to customers this month? Mageplaza Google Tag Manager extension will help online store track and report these data. The module is integrated with Google Analytics, Google Tag Manager, Facebook and Google Adwords to provide statistics about Shopping Behavior, Checkout Behavior, Product Performance tPopularHow to Setup AdWords Remarketing
Solution #1:
Watch this screencast to setup Google AdWords Remarketing in Google Tag Manager.
setup Google AdWords Remarketing
Follow this guide to Create Audiences segment and Adword Remarketing campaign
Solution #2 (Recommend)
Google Universal Analytics also supportSome readers